Pretzelmaker – Freshness with a Twist

A Fresh Twist
Pretzelmaker takes pride in offering the “World’s Best Soft Pretzels” to our customers. Our pretzels are freshly rolled, twisted and baked in our stores right in front of the customer’s eyes. In today’s world, customers are eating more and more on the go. Our pretzels offer a great-tasting, low calorie, portable and convenient snack to meet this consumer demand.

Perfecting the Pretzel
Founded in 1991, Pretzelmaker has been offering fresh, hand-twisted pretzels, pretzel dogs, freshly squeezed lemonade, and cold beverages for more than 17 years. In our pretzel portfolio, including stores currently operating as Pretzel Time, we have over 325 stores located in 33 states domestically as well as 50 international stores in Canada, Guam, Trinidad, Panama, Jordan, and Guatemala.

NexCen Brands, Inc. added Pretzelmaker and Pretzel Time to the Quick Service Restaurant (QSR) portfolio in August 2007. With both brands’ commitment to fresh quality products and innovative new menu items, NexCen’s marketing and branding experts will build the pretzel business beyond “just the pretzel concept in the mall,” into a unified brand with strong positioning, a product innovation focus and a compelling look and feel. NexCen plans to elevate the pretzel business in consumer’s minds in both the domestic and international marketplace.

“The World’s Best Soft Pretzel”
Pretzelmaker is developing a strong international presence. In our pretzel portfolio today, we have 50 international stores in Canada, Guam, Trinidad, Panama, Jordan, and Guatemala. We will be creating and growing a unified brand across the globe, building the world’s most recognized and beloved pretzel concept.

Financial Information

Q: What is the initial franchise fee?
A: $30,000

Q: What are the ongoing royalty payments?
A: 7%

Q: What is the Marketing Support Fund (MSF) fee?
A: It ranges between 1% and 3%, and is currently at 1.5%.

Q: What is the total initial investment?
A: It ranges between $163,000 and $245,500.

Q: What are the minimum requirements for franchise candidates?
A: To ensure that our franchisees will be able to qualify with both lenders and landlords, we require that potential franchisees have at least $60,000 in liquid capital and a $200,000 net worth. In addition, food service and/or retail experience is desired, although not mandatory.